Learning By Design AI

Build, grow and optimize with AI.
By design.

We help B2B and edtech teams use AI across product, engineering, GTM and beyond. We don't stop at strategy. We build the products, systems and agents with you, then your team runs them.

Track record

The company we keep.

Clients we've worked with
General AssemblySpringboardCloudforce 100 SchoolReforgeAfrican Leadership Group WillowQuizizzPenn GSE Shine Early LearningPromise Venture StudioDiffusion Venture Studio Mindset Copilot
We've upskilled leaders in product & AI from
GoogleHandshakeJPMorgan BCGVantaOcado RetailHiBob Disney
Our clients are backed by
a16zTiger GlobalY Combinator TechstarsOn DeckOwl Ventures Reach CapitalMicrosoftGates Foundation WaltonMSDF
Leaders we've upskilled with AI come fromeducation · startup & investing nonprofits · networks · small & medium businesses
Johns HopkinsWard InfinityPenn GSE Imagine WorldwideCoherent MathXtraMath School HarborKids GritChestnut Harbinger LaneStartedStartEd Evergreen Education AIPromise Venture StudioTranscend Network Angel SquadFOHE Springboard100 SchoolInstituto Sol Programadores do AmanhãDevsnest
Four offerings

Build, grow and optimize. With your team.

Start with the one that fits where you are. Each one leaves your team able to run it without us.

New · B2B By Design

Your consumers love it. Businesses will pay for it.

A 90-day, done-with-you sprint for B2C founders. We player-coach your CEO and CTO to launch a B2B AI-native offer and start selling to companies that pay.

Explore B2B By Design →
$1M+B2B pipeline and $150K closed for 100 School, a 20,000-learner consumer brand.
Learning By Design: Product

AI-native products, built to ship fast.

A fractional product and engineering practice that lives on your team, from architecture to shipped features, with Vedansh leading the build.

  • Architecture that runs a full product for $20 to $50 a month and holds as you scale
  • Migrations with no downtime, and CI/CD nobody has to babysit
  • AI-native builds, including voice and multi-agent systems, not features bolted onto an old stack
Labs · Prototyping sprints and AI-native practices that close the gap between founders, design and engineering. Explore Labs
Learning By Design: GTM

AI-native GTM and RevOps to power your growing sales team.

We clean up your CRM, build your target list, and set up AI workflows for personalized outbound, so your salespeople spend their time selling.

  • Your CRM, migrated or cleaned up, so the team works from one place
  • A target list a rep can actually work, and AI-assisted outbound: agents draft, your team sends
  • Off website builders onto an owned stack, from $5,000, with SEO and AEO so you show up in AI search
Learning By Design: Brain

One shared context layer. Every agent reads from it.

Everyone has AI. Almost nobody is compounding. The Brain is where your company defines what is true, how you sound, what is allowed and what already happened.

  • Truth, voice, guardrails and memory, written once in plain English and owned by you
  • Context, skills, policies, then agents, built in that order so they don't drift in month two
  • Agents draft, humans send, with a named owner on review
Learning By Design: Education

A full-stack AI partner for education.

We build, advise and sell alongside edtech and education teams, and we design the learning that makes AI stick.

  • Edtech product builds, AI strategy and advisory for leadership teams
  • GTM for edtech: districts, institutions and funders
  • Learning design and training, from Penn GSE to upskilling leaders at Google and BCG
Where every edtech and B2B company sits right now

AI-native by design. Or AI debt by default.

Before AI coding agentsbuilt the old way
After AI coding agentsClaude Code, OpenAI Codex, Cursor
Product
& Tech
Learning By Design:
Product
Months to ship what rivals do in days.
The cost: you fall further behind every sprint.
→Build muscle and systems to ship at AI-speed.
Shipping more code doesn’t equal better products.
The cost: spaghetti or vibe-coded apps that break.
→Agentic build loops, from day one.
GTMMarketing
& Sales
No capacity or systems to test channels and double down.
The cost: scaling cold email or a channel too early.
→Find the strategy and channels, then the agents and systems to win.
One maxed-out person managing people and agent output.
The cost: growth capped at headcount.
→An owned engine. Clay to Claude to meetings booked with your ICP.
the AI debt line
Learning By Design AI Learning By Design: Product  ·  GTM  ·  Brain  ·  Education
Found your square? Here’s the build
Whichever square you’re in

We build it with you. Then your team runs it.

🌳Series A and abovebuilt more than 2 years ago
🌱Seed and youngerstarted in the last 2 years
Product
& Tech
Learning By Design:
Product
Validate strategy, stack, and speed.
We map what to refactor vs rebuild for high-speed, AI-enabled shipping, then help you ship it.
Stand up an AI-native product practice.
Claude Code or Codex, agentic loops, eval-driven. Native from day one, with no debt to rip out later.
GTMMarketing
& Sales
Upskill GTM into shared workflows and agents.
A skills library and a champion who owns it, so the whole team levels up, not one rep.
Build GTM foundations on an owned stack.
Off Webflow. Custom build, deploy on Vercel or Netlify. The migration is the on-ramp.
Learning By Design AI Learning By Design: Product  ·  GTM  ·  Brain  ·  Education

To become AI-first, you have to be human-first.

We start with the people: understand and empower your team, understand and empower your customers, and the stakeholders around them. The tools only compound once the humans do.

Where we've done this before

We don't just advise. We come alongside you and build.

Real roles where we owned the outcome across product, GTM, and AI-native builds, and turned it into revenue, velocity, and AI systems that compound.

AI-native GTM · attention into pipeline into revenue
Willow Education
K12 career & college readiness · founder-led → AI-native
50+
meetings from 500+ targeted accounts; 2,000+ ICPs identified; on track for ~5x revenue
100 School
AI upskilling · B2C → B2B pivot
$1M+
pipeline, $150K closed; pilots with BCG, Vanta, Ocado Retail, and counting
Read the case study →
LeanLab Education
Edtech efficacy research · repositioned to a new ICP
$250K
closed in 90 days; clients incl. Magic School + McGraw Hill; handed to a full-time hire
Product 0→1 at scale · when there's no playbook and the stakes are real
African Leadership Group
Pan-African workforce dev · Group PM + Director
10x
user growth across 25 countries; activation 60→90%, retention 25→60%
Cloudforce nebulaONE
Series A AI platform · Owl Ventures, Microsoft
3x
token usage; spun up a Labs workstream; matured product strategy and roadmap
CNA Simulations
Healthcare learning · VP Product
$850K
workforce grant landed; AI voice-over across 4 languages and 100,000+ words
AI-native product builds · the build team, led by Vedansh
ReachAll AI
Voice AI · Fortune 500 · built from zero
<300ms
latency vs 700–800ms standard; 3x cost reduction; 99.99% uptime
JetWriter AI
AI writing · multi-model Claude/GPT/Gemini
500K+
users, $20K MRR in year one; rebuilt as the model landscape shifted
Tryo
Try-before-you-buy marketplace · built from zero
10K
orders per month, every delivery under 60 minutes
The team
David Fu

David Fu

Founder & CEO · AI GTM + AI Product + AI enablement

15 years at the intersection of AI, GTM, product, and learning. Barclays banker turned Streetlight Schools co-founder, Group PM at African Leadership Group (10x scale), Reforge, and adjunct at Penn GSE. Now builds AI-native GTM and product for 100 School, Cloudforce, Mindset Copilot and more.

Vedansh Garg

Vedansh Garg

Fractional AI CTO · AI build lead & architect

Ships AI-native products end to end, from Fortune 500 to startups. ReachAll voice AI (sub-300ms, 3x cost cut), JetWriter (500K users), Tryo (10K orders/mo). Architecture that runs a full product for $20–50/mo, migrations with no downtime, and CI/CD nobody has to babysit.

Nicholas Fok

Nicholas Fok

Fractional AI CPO · finance & investment risk allocation expert

Exited founder. Building AI native products with Owl AI and Incubator School. Previously built institutional risk and investment-allocation systems at CPP (Canadian Pension Plan Investments) and Liberty Mutual.

Louis Masensi

Louis Masensi

Production delivery

Runs a team of developers that are Claude-certified builders. Ships production software, not prototypes. Has worked with Shine Early Learning, Michigan State University, and beyond.

Voices

What founders and leaders say.

"LXD helped me build Willow's B2B GTM engine. We were getting ~25% open rates but no replies, so we pivoted to highly personalized outbound. A new CRM, 150 personalized emails and 5+ high-value meetings a week. At ASU GSV, I did 2-3 months of work in 3 days. The foundation has us on track for ~5x revenue growth."

James Cryan · CEO, Willow Education

"LXD has been a cheat code for 100 School. He didn't just advise, he showed up like a cofounder, helping me align, prioritize, and face the hard decisions. The result: 7-figure pipeline created and 6-figures closed across major logos including BCG, Vanta, Ocado Retail, New Balance, and HG Capital portfolio companies Lucanet and Prophix."

Max Haining · CEO, 100 School

"David is a one of one. He was the critical lynchpin behind a massive scale-up for a product that had hit product-market fit, growing revenue 10x in under a year. His leadership unlocks a new level in his teams: people perform higher and solve problems they hadn't before."

Seth Trudeau · then VP of Product, African Leadership Group

"LXD brought crucial energy and momentum to our tiger team when we needed GTM and productization expertise. They delivered a comprehensive market landscape analysis, went beyond simple sizing to uncover atypical insights, and gave leadership the clarity to make key strategic decisions."

Jennifer Giffels · then project lead, JFF Labs
Let's go

Come build the right things,
the right way.

Book a call with David and Vedansh. Bring your ideas and challenges, and we'll give you a real read on product, GTM, and AI.

Book a call with David & Vedansh